Use the strongest source pages in your link building.
Compare link profiles by dozens of SEO metrics to understand and beat your competition.
Compare your backlink profile
Understand how to outperform your competitors
Find the proportions by country, language and keywords
Learn what 'natural' means in your industry
Compare your site with 10 competitors
Understanding Follow vs. Follow Links Not to follow
Understand the relationships between brand and business anchor text
Understand your competitors' link growth patterns
A bit of a long introduction on using the really fancy Competitive Landscape Analyzer
Compare your backlink profile with your competitors
Understand how to overcome them.
Find the "magic link relationships" for your niche, language, keywords and your country.
Use LRT to compete with your SEO competitors, then do a little better and outperform them.
The Competitive Landscape Analyzer is part of the comprehensive LinkResearchTools® SEO toolkit, designed to help you understand your competitors and rank better in search engines.
What can you achieve with Competitive Landscape Analyzer (CLA)?
The Competitive Landscape Analyzer (CLA) helps you compare link profiles with your competitors' link profiles.
Your competitors are all the sites above you, not just the companies you know.
By understanding the strengths and weaknesses of your website versus your competitor's website, you can identify SEO opportunities that others miss.
By comparing your domain to your competitors' domains, you get an edge for your SEO!
The Competitive Landscape Analyzer (CLA) removes the guesswork and SEO myths from your daily work as a digital marketer.
For example, there is no "standard" ratio of 20:80 for unfollowed vs. followed links. Every industry, topic, keyword, language, and country has different rules. And YOU are the one who knows those rules, understand them instead of blindly following the top SEO blogs like sheep.
By doing a comparison of the results on the first page of Google, you get an excellent understanding of the targets you should be aiming for. The best approach is to mix it up and then make it a little better.
Benefits and Features of Competitive Landscape Analyzer
Focus on pages, categories of the entire domain
The Competitive Landscape Analyzer (CLA) compares your backlink profile and dozens of other metrics to those of your competitors.
It usually compares the backlink profile of the entire domain, but you can also drill down to compare just sub-folders or even individual pages.
Why compare just one page or sub-folder to your competitors?
Analyze a particular product sold on a page in e-commerce stores
Analyze a particular product category from e-commerce stores
Compare only the home pages or the contact page of your domain with those of your competitors
Understand why a competitor's product page is outperforming your own product page
The options are limitless.
So you can focus on just those sub-folders or pages of your specific SEO analysis, save time and stay focused.
Compare the Google indexing of your referring domains
Competitive Landscape Analyzer (CLA) helps you understand how well your linking referring domains are indexed in Google or not. We do this by looking at the number of indexed pages per domain and using our unique TitleRank™ metric.
This helps you spot anomalies your site might have and plan a strategy to integrate. For example, you may find that:
You have a large number of backlinks that are not indexed by Google
It doesn't have as many links from big, well-indexed sites like its competitors.
Analyzing the proportions of Google indexed pages in your niche gives you the information that will help you rank on page one of Google.
You can detect from penalized link networks and other suspicious places using this method.
Compare bond type ratios
You can have many different types of links, just like your competitors.
The different types of links are for example text links, image links, rel-canonicals, frames, redirects, mentions and many more.
Competitive Landscape Analyzer (CLA) helps you understand how your backlink profile differs from your competition.
Why do you need to know about link type ratios?
Domains that Google ranks on the first page typically have similar link type ratios. If your domain doesn't have a similar ratio, it could look unnatural to Google and devalue because of this. You should aim to have similar link type ratios to your competitors who rank for similar keywords, in your language and in your country.
You should always aim to have similar link type relationships as your competitors. LinkResearchTools helps you do it quickly and easily.
Compare Link Speed Trends
Link speed describes the speed of link growth to a page or domain. Link speed trends describe link growth trends, i.e. how fast or slow the growth of links to a page or domain is over a given period of time.
Competitive Landscape Analyzer (CLA) can show you the link speed trends of your domain compared to your competitors. Google also looks at the growth and change of backlink profiles over time to estimate organic search rankings.
It is imperative that you understand the natural link growth patterns in your niche in order to compete with other players. Your goal is to understand: what link growth is 'natural' in your niche, for your keyword, for your country.
One thing is for sure: there are not the same results for different industries, there is no one size fits all in SEO.
The Competitive Landscape Analyzer (CLA) helps you understand the link speed trends of your backlink profile versus your competitors.
Analyzing link speed trend ratios in your niche gives you the insight that will help you rank on page one of Google.
Compare the proportions of not following/following
Most natural websites have a mix of Follow and No Follow backlinks. With the Competitive Landscape Analyzer (CLA) you can analyze your competitors and see the typical proportions of domains ranking on the first page of Google for your industry, country, language, and keyword phrases.
You should always aim to have similar No Follow/Follow backlink ratios as your competitors.
There is no "rule of thumb" such as a 20:80 ratio for unfollowed vs. followed links. Every industry, topic, keyword, language, and country has different rules.
And YOU can be the one who knows and understands those rules for your niche, instead of blindly following the top SEO blogs like sheep.
Compare LRT Power*Trust™ Ratios
The LRT Power*Trust metric is the perfect replacement for Google's outdated PageRank™ and LinkResearchTools (LRT) core metric for measuring link strength and trust.
Most successful sites have a wide range of backlinks with different LRT Power*Trust values.
With the Competitive Landscape Analyzer (CLA), you can analyze the strength and back-profile confidence of the top performers and their competitors in organic search. Find out what makes a difference and take action with LinkResearchTools (LRT).
Compare keyword ranking ratios
LinkResearchTools provides you with the ranking number or keywords for all referring domains using rich data from Semrush. This metric is another strong indicator of a domain's power in organic search.
Using the Competitive Landscape Analyzer (CLA) you can understand if your competitors' links are on strong and well-ranked domains or not. By using this metric as another filter on the full backlink profile, you can look for the best links they have, ignoring those on poorly ranked websites.
Comparing your backlink profile against "ranking keywords" in your niche gives you the insight to rank on page one of Google.
Unique SEO Technique
This link building method is not available in any other SEO tool.
25+ Link Data Sources
Link data from over 25 combined data sources.
Full and rich exports
You get full XLS exports and rich PDF exports, while competitors stall their data exports at sometimes 10k rows.
We can help you with decades of SEO and link experience. This does not come naturally with all SEO software providers.
Filter your results by up to 150+ SEO metrics.
no junk data
The links we do NOT give you are important! We pride ourselves on filtering out as much nonsense data from other sources as possible.
How the Competitive Landscape Analyzer works
Learn more about the competitive landscape analyzer
How to Analyze SEO Metrics and Outperform Your Competitors
Competitive domain analysis allows you to compare your online competitors and reveal your own strengths and weaknesses. In this article, Tom Black shows how to use five of the LRT tools for SEO competitive analysis, including CLA.
White Hat Link Building Techniques
The CLA tool is a very useful tool for understanding the SEO landscape in which you are building links.
How to protect your website from negative SEO
Negative SEO is now a real threat. This article offers seven tips to prevent negative SEO from happening to you. The case study includes how to use CLA to detect dangerous link relationships.
Product manual for CLA
What our users say.\
The biggest benefit I get from LRT is looking at my competition's links.
I've known LinkResearchTools since 2013 after all the old SEO strategies collapsed and I've been reading a lot about fighting strategies to keep my dozens of clients happy. The biggest benefit I got from LRT was the information from my competition's links. It was easy, fluid and precise to the point. Our link building team used LRT to scout competitor links, analyze link quality, and reached out to website owners to get lots of natural links to start getting big G kudos again. In addition to the tools, I am a regular reader of your link building articles and techniques which are second to none in the ever changing link building industry. I wish you all good luck, Christoph, keep it up! Zaheer
A big part of SEO success is your portfolio of backlinks.
Not only do you need to understand where your links are coming from, but you need to be able to take steps to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I am a long-time customer of LinkResearchTools and highly recommend it to anyone serious about squashing it with links.