Can You Still Make Money With AdSense?

Can You Still Make Money With AdSense?
Can You Still Make Money With AdSense?

Learn what it takes to make money online with Google Adsense in 2021. A step-by-step guide with real examples.
Adsense is probably the most popular way to make money online but is it real? Can you still make money with AdSense? Can you earn a living with AdSense?

I will try to give you honest answers based on my experiences as an AdSense publisher but also give examples of successful websites using AdSense.

What is Google Adsense?

How to make money with AdSense?

Examples of websites making money with AdSense.

Can you make a living with AdSense?

What is Google Adsense?

Most internet users are probably familiar with Google AdSense, but to keep beginners up to date, here's a quick overview of the program and key benefits:
It's Google's own.
This is a major source of revenue for Google. AdSense revenue in 2018 was $24.1 billion for Q3 alone
It's free for publishers 
Advertisers use the Google Ads program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC - Pay Per Click).
Publishers receive 68% of revenue and Google 32%. For example, if an advertiser pays $1 for a click, 68 cents will go to the publisher and 32 cents to Google.
The cost-per-click calculation is based on an auction-type system.
It is very easy to use.
It is the most trusted advertising platform on the internet today and can generate the most revenue for publishers (compared to other similar PPC systems)
Apart from content websites, AdSense is also available for games, videos, mobiles and search products. 
You can find more details about Google Adsense in the Adsense Help Center.

How to make money with AdSense?

So, AdSense is free, easy to use, you get 68% revenue – what else do you need to make money with AdSense?

You need a content-rich website.

You need a high quality website.

You need a lot of traffic.

You need to target the right keywords.

You are required to fully comply with AdSense policies.

You should have a website with a purpose and not an MFA (made for AdSense) website

1. You need a content-rich website.

AdSense favors content-rich websites. Content can be of any type (text, images, videos) and provided it does not violate the AdSense content policies.

Although it is advisable to have textual content on pages so that the AdSense crawler can understand what the page is about

2. You need a high-quality website.

It's not enough to publish content that doesn't violate AdSense's content policies, you also need to provide high-quality content on a high-quality website.

Google is responsible to advertisers for the money they pay so they don't want their ads to appear on low quality websites.

In the past this was possible but in the last couple of years, they have more strict policies about the type of websites you can run Adsense on.

3. You need a lot of traffic.

AdSense is a good way to make money online and it is probably the easiest way provided you get a good amount of quality traffic to your website.

I can't give you an exact number because the amount you can earn depends on the Earnings Per Click (EPC) and Click Through Rate (CTR), but I usually tell my clients to run Adsense on such websites. Does not advise those who have earnings. More than 300-400 unique visits per day.

In general, though, the more targeted traffic you have, the more money you can make with AdSense.

4. You need to target the right keywords.

If you target the right keywords in your content, you can make more money with AdSense or any other advertising platform.

What are the right keywords? Keywords that are:

(1) Used by advertisers to promote their products - so competition is high and this increases earnings per click (EPC).

(2) Action Keywords – Action keywords are more effective as users are more likely to 'take action' i.e. convert after clicking.

Let's look at the following example:

Let's say you have 2 websites running AdSense in a weight loss niche. Both websites get the same amount of organic traffic and their ads are in the same position.

The first visitor is searching for: 'weight loss tips', 'how to lose weight', 'lose belly fat' and the second is getting traffic from keywords like: 'why drinking water is important', ' What to eat after dinner', 'How many meals to eat in a day'.

The first website is likely to make more money with AdSense because more advertisers are interested in those keywords so the number of relevant ads available will be higher.

Users are also more likely to click on ads because users looking for tips or solutions to their problem are more likely to click on a relevant ad than users looking for general information.

This is why organic traffic is considered more valuable than any other form of traffic – because it is highly targeted and converts better.

5. You are required to fully comply with AdSense policies.

As I said above, AdSense represents 1/4 of Google's revenue so they take the whole program very seriously. Although it is relatively easy for everyone to get an AdSense account, if you don't play by their rules 100% you risk losing your account.

Even if you are an existing or new AdSense publisher, make sure you read their policies before implementing AdSense on your website.

Remove any thoughts from your mind to cheat the system and always remember that they have hired the best people to ensure that no one can bypass their rules and policies.

6. You should have a website with a purpose and not an MFA (made for AdSense) website.

While AdSense is a great way to monetize a website, websites that are built for the sole purpose of running AdSense ads are not Google-friendly.

I have mentioned this in a previous post: 5 Reasons Why You Are Not Making Money Online and what is important to understand is that your website or blog must have a clear purpose which is AdSense. Go beyond making money with

Yes, you can use Adsense to make money from a blog that has a lot of traffic and visitors.

You can also use AdSense to earn some extra money from your website by selling your products and services, but for the sole purpose of getting organic traffic, start blogging and publishing small content and then run AdSense. So this is not a very good idea. Earn money.

This model may have worked in the past, but not now.

Examples of websites making money with AdSense.

To be more precise, let me give you a couple of examples from websites that make money with AdSense.

While reading the examples try to relate these websites with what I have explained above and try to understand how they have applied in practice all the guidelines

 1: Digital Photography School

DPS is owned by Darren Rowse, the all famous Australian ProBlogger. Darren was among the first people who managed to make a living online and if you read his story and income spread, AdSense played a very important role especially in the beginning.g Adsense on DPS.

Let’s see how he is utilizing AdSense on DPS.

Example 2:COURSES

I also use Adsense on MARWAT TECH.COM. Instead of charging for the products we are offering (courses,or etc), we decided to have the products free and use AdSense to monetize our content.

I am using 3 AdSense ads per page, 1 above the fold, 1 below, and 1 in the sidebar.

What is common in all the above websites?

After seeing the above examples, can you tell what they have in common?

  1. They are content-rich websites, offering top quality content
  2. They have lots of traffic
  3. They fully comply with Adsense policies.
  4. They fully comply with webmaster guidelines
  5. Although they have Ads above the fold, they are not interfering or damaging the user experience
  6. They all have their ads in the main content and sidebar. The reason is simple: Click-through Rate (CTR) in the main content area is greater than the sidebar and this translates to more clicks i.e. more money from AdSense.
  7. They all offer other services/products and are not operating for the sole purpose of running AdSense.

Can you make a living with AdSense?

I have explained above what it takes to make money with AdSense but can you also make a living? In other words, can you depend 100% on AdSense for all your expenses?

The answer is NO. The reason is not that you cannot make thousands of dollars per month with AdSense and make a good living, but because you cannot rely on a single source of income.

The online world is more dynamic than the offline World and you cannot assume that you will always have thousands of people visiting your website and clicking on Ads and you cannot assume that AdSense will exist forever.

Maybe it will, but you cannot base your income on it. Diversifying your risks and spreading your revenues is always the best practice either online or offline.


AdSense is perhaps the easiest, more reliable, and best way to make money online. Provided that your website meets the criteria explained above, you can enjoy a good monthly revenue by utilizing your content and the hours you spend online in the best possible way.

On the other hand, you should not rely solely on AdSense if you plan to escape from the 09:00-05:00 and make a living online.

Take a look at any example you want from people who work online. Everybody agrees that AdSense is great but you should have other income sources as well.

this article was written by imran ullah

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