Missing Links Tool (MLT)

Find the competitor links that you are missing. Pick only the best ones and try to get those great links for your website.


Find competitor links you don't already have
Look for the best links of your competitors
Get high-quality data for every link


Use a little known link building tactic
Filter by the most important SEO metrics
Work with consistent backlink data
Save time - search only for the best links

A quick introduction to using the Missing Links tool

Use a unique approach to link building and look to your competitors for inspiration.

The Missing Links tool shows you all the domains where your competitors have links, but you don't.

Enter a list of domains or URLs
We find all the links that go to those domains or URLs, but not to you.
Now, if your competitors can get links for similar topics, so will you!
It brings together for you the strong links that your competitors have in common.


Unique SEO Technique

This link building method is not available in any other SEO tool.

25+ Link Data Sources

Link data from over 25 combined data sources.

Full and rich exports

You get full XLS exports and rich PDF exports, while competitors stall their data exports at sometimes 10k rows.

brain link

We can help you with decades of SEO and link experience. This does not come naturally with all SEO software providers.

Dynamic Filters

Filter your results by up to 150+ SEO metrics.

no junk data

The links we do NOT give you are important! We pride ourselves on filtering out as much nonsense data from other sources as possible.

How the missing links tool works

More information about the missing links tool

How to find great link building prospects

In a prospective link search case study, the Missing Links Tool is used to find salon links that the customer was missing.

Why you need similar links to your competition

In this case study on how to get links similar to your competitor's, the Missing Links Tool is used to find common backlinks.

Product manual for MLT

What our users say.

A big part of SEO success is your portfolio of backlinks.

Not only do you need to understand where your links are coming from, but you need to be able to take steps to manage those links. LinkResearchTools is an indispensable collection of powerful tools to do just that. I am a long-time customer of LinkResearchTools and highly recommend it to anyone who is serious about squashing it with links.

LinkResearchTools is THE software you need to check your backlinks

LinkResearchTools is THE software you need to check the links pointing to your website, also known as backlinks. Every website has its portfolio of backlinks and every website needs to keep it healthy and penalty-free in order to rank well in Google search. With LRT you can easily achieve all of this because it will give you a complete overview of all the backlinks you have and will give you some tips on what steps you need to take. Also, their support team is amazing! I highly recommend it!

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